The following press release example shows how to write a Grand Opening Press Release:. The South Beach neighborhood of Miami opens their first fine arts gallery. Abling is famous for her pictorial representation of musical instruments and sailboats on top of canvases with the use of bold and playful colors. Evans is a Nat-Geo photographer, who is known for his depiction of beautiful and mystical landscapes which often look otherworldly through the lens of his camera.
Bynum is known for his pictures which are highly influenced by various images of nature, especially those from West Africa, the Caribbean, and the US. Dowd is renowned for painting structural elements of landscapes but making them extraordinary by keeping them devoid of people.
Get a Free Smartsheet Demo. In This Article. Standard Press Release Template. Simple, powerful marketing campaign management in Smartsheet. What Is a Press Release? There are three general press release archetypes: General Announcement : The standard press release addresses a discrete, time-sensitive news event, such as a product launch, executive appointment, or earnings report. This type of press release is geared toward business journalists and editors, investors, and current and potential customers.
Evergreen Feature : Think of this category as an angled look at a news event. To write a successful feature press release, focus on strong, engaging writing, and target your customer base. Content Marketing : Press releases can be a useful channel for content marketing because your audience is expecting a direct announcement. How to Write a Press Release Although it can seem overwhelming, a press release is simple to write if you stick to the standard formula and use your internal research and strategy to target your audience.
Logo : Add your company logo to the top of your press release, so readers immediately identify the author. This is one of the key ways you can treat your press release as a branding opportunity. Contact Information : List the company name, contact name, phone number, and email. Release Date : Clearly communicate to media organizations when your press release is to be published.
Your headline should be thoughtful and creative, without confusing the reader or going too long. Subhead Optional : If you want to provide a bit of extra information before jumping into the body of your press release, you can include a subhead.
Like the headline, your subhead should be centered and use clear, direct language. However, the date is often omitted. Lead with the most important information, so readers who navigate away from your story get the must-have info immediately. Most journalistic releases follow this inverted triangl e structure, where the story progresses from the most important to the least important element. Body Paragraphs : Following the lede, support your press release with short body paragraphs, which can include background info, rich quotes, or a clear explanation of what the company does.
For example, you could advertise a free trial, include a request information form, or link to social media channels. Boilerplate : A boilerplate is a unit of text that explains what your organization does. In a press release, it is the last paragraph of your document and, ideally, is a reusable statement that you can include in every organizational press release.
Today, the printing factor is far less common, but you should still include end notation as a formality. Here are some additional tips for writing a press release: Be Succinc t: Most press releases are pages or words long.
Only include the pertinent and actionable information to avoid losing readers before they get to your CTA. Write in a Journalistic Style : Doing so saves media organizations time because they can use the copy as is.
This will make your press release more attractive and, therefore, increase the likelihood of your piece getting circulated. While you should try to be concise, your press release should do more than merely report the facts.
Get creative and give your piece an original spin to set it — and your product or company — apart. Feedspot White Top Art Blogs. Artists Down Under Monthly Competition Button. Monthly Solo Exhibition Slide. Artist Showcase Slide. Sheri Emerson Button. Artist Testimonials Slide.
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