Referrals program

Dropbox has one of the most well-known referral programs out there. Why is this so? Well, once it implemented its program, Dropbox was able to double its users every three months, almost exclusively from its program. The brand also listened to its customers suggestions and continually worked at improving its product. Lastly, it has a large market and provides a service that most people both want and need.

Dropbox provides an incentive that people want. Plus, the brand makes it incredibly easy to get. Its offer compels people to share because, if they do, they will gain access to more storage space. Plus, it offers a two-sided incentive, meaning both parties earn extra space.

To top it off, Dropbox makes sharing incredibly easy by offering sharing options right from the user dashboard. The Trendy Butler Ambassador Program plays off of exclusivity.

It is a subscription service, and this invite-only program seems to work well. It also incentivizes both sides, making the program appealing to all. Trendy Butler also uses excellent promotion strategy for its referral program. The brand simply reminds users to refer their friends through customer emails and newsletters.

The brand's program also looks great. Another reason it works well, is Trendy Butler has mastered its program imagery. Its landing pages look neat and professional, and it does a great job at showcasing what the e-commerce business is all about, making referrals even more intrigued to sign up. Sometimes, referral programs work best when they step away from the typical incentives and offer something with a little spin.

Spoke Marketing has created a charity referral program that accomplishes just that. The brand wanted to create a program that would represent what its community is passionate about. So, the brand wanted to start a program, but also wanted to make sure its incentive was something tits customers would resonate with, which is how it came up with the Charity Referral Program. Instead of giving a cash incentive to its customers for referring, Spoke Marketing makes a donation on that customer's behalf to one of their favorite charities.

A charity donation is a great way to reward the community while making your customer feel good about their efforts. A charity gets a donation, the customer feels good for contributing to a charity, and the brand gets a referral. A good referral program can help you produce notable return on investment ROI. Here are a few additional resources for starting your first referral marketing program:.

Make these customers the primary target of your program that promotes referrals. Simplicity is key and if your referral program is too complex it might falter right out of the gate. The most successful referral marketing programs include the following:. Not all businesses can afford cash rewards in return for customer referrals. Dropbox and Evernote both offered online storage space in return for referrals: a lot cheaper than cash discounts.

Tesla offered branded experiences and entries into competitions. If your brand has a high affinity your customers love you! What incentives would make them more likely to share your [brand] with their communities online? Take a look through your inventory to see if there are low-selling items that could be used as promotional giveaways.

Not all rewards have to eat into your bottom line. Effective referral marketing programs provide a program that is easy for your best customers to discover. All the key touch-points that your customers have with your brand should feature information about the referral program. Your customer-facing staff members can be the most important means to communicate the program, and effective training for these key team members is very important.

First and foremost, however, you should be sure to include information about your referral program on the following:. In our breakdown of the common pitfalls in referral , we walk you through some of the most common things to watch out for when building and launching a referral program. Consider it essential reading. Some opportunities to engage brand advocates are:. Effective referral marketing systems provide metrics throughout the lifecycle of the program.

When measuring your referral marketing program, you should look at the following:. Are you interested in launching your own referral program and supercharging your customer acquisition? Reach out to one of our referral experts today. Skip to content. Evernote Rewards Program Image source: Buyapowa Evernote has come a long way since their launch in Robinhood offers shares of variable value for successful referrals Source: Buyapowa Robinhood Markets is a US financial services company, best known for pioneering commission-free trades of stocks and exchange-traded funds via their innovative mobile app.

The most successful referral marketing programs include the following: Easy-to-understand rules Appropriate benefits and rewards for both the referrer and the referee see below Simple sign-up methods Simple eligibility criteria Fast reward payout 3. Select rewards that your customers will value — and that you can afford Not all businesses can afford cash rewards in return for customer referrals. Promote Your Referral Marketing Program Effective referral marketing programs provide a program that is easy for your best customers to discover.

First and foremost, however, you should be sure to include information about your referral program on the following: Website: Promote your referral program on your homepage including your top navigation and even your footer , customer account page and check-out page. Blog: Create a blog and link to the offer. Also, look for guest blog opportunities and opportunities to promote the program. Facebook, Twitter, Instagram, LinkedIn: Announce your program on social media — share and link back to the referral program page.

PR: Create and issue a press release, and promote the program in conjunction with a newsworthy item. June 1, October 8, Peter Cunningham Leave a comment. This is a great site for quality clothes in the women and kids demographic. You have everything you need from pajamas, outerwear, bedding, and even toys. It certainly has the family demographic because they have a section dedicated to matching clothes for you and your children.

There are tons of documents that easily get lost through your papers. This service helps you build documents, forms, and even websites. Keep these all intact so you can get a handle on your clientele. A great name for a quality service to help enrich the lives of your children. Honest combines functionality, safety, and affordability all in one.

As a parent, you want to make sure that everything you give your child is sound. Simple is a great mobile checking account that allows you keep your savings, budgeting, and everything in one system. The referral program gives you a nice gift for each friend you refer. They provide you and your friend with a wallet when he opens up an account. Amtrak has a solid reward system when you refer your friends. Getting everything together in your email browser is important. Sometimes you need to regulate things in your account to your clients and your employees.

This way of doing things makes it more efficient so you can divvy up tasks during the day. Keep afloat to any changes with documents and other projects throughout the week. Zoho mail offers a two-way referral that gives you 5 free users and the person you refer the same thing, just give them your email address.

Some of the most successful people in the world have ways to organize their daily schedule. Whether they are a teacher and need an agenda book to help keep things organized, a CEO who needs to keep certain events in check, or the daily guy that stays on schedule with a good workout regimen, there are great tools on the site to file different engagements.

Spothero helps by reserving time to a parking place, garage, or valet to make things easier for you. Mouth is a great tastemaker site that provides some eccentric-style items. Skrill makes it easy to manage everything from your payments, bills, accounts, and even cards. Skrill gives you a good referral bonus when you refer a friend to the brand. These are just some referral program examples you can use to enhance your business.

Drop a note below! Pabbly is a very handy online platform that offers a multitude of high converting products like email marketing, subscription billing, form builder, email verification, workflow automation, and a bundle of all the Pabbly applications named Pabbly Plus.

Further, the best thing about this affiliate program is that they use a single cookie to track sales of their products. This means whichever Pabbly product you refer and if the customer purchases any other Pabbly product through your link you will earn a commission through it. Thus increasing your earning chance manifold. Besides, they provide a single dashboard for monitoring sales to view all your commission details like referrers, payout, sales, etc at a single place.

Also the variety of different types of campaigns you can build make it easy to target many different industries. These are some great examples for me to model after. I will take components of many of them to come up with my own offering. I have found that most successful programs have a balanced offer where they give the affiliates an incentive and the people they refer an incentive also.

Referral programs seem to be the most cost effective marketing strategies around. Every business should try it. These companies have really created great examples to model.

They are successful, so there is no reason that I cannot be. Thanks for sharing. Omnistar Affiliate Omnistar Affiliate provides technology that helps businesses increase sales through word of mouth marketing.

Dropbox Space is becoming more and more finite as time goes on. Marin Software Are you into more of an intermediate kind of business where you need just better management. Join the Marin Software Referral Program 4. GrubHub The truth of the matter is everyone needs food. Lyft This is a convenient service that allows you transportation to and from specific destinations.

Homesuite This is a great way to help you find a home on demand. Hulu Plus On-demand TV online has become quite popular in the past years. American Express Credit is something needed especially in the states. Hubstaff Need to stay on point with the time put into project as well as dividing your tasks.

Busbud Travel with the thought of convenience. Julep For the ladies, Julep is a good site that has the right beauty products to help enhance your look. Amazon Of course, Amazon is one of the biggest ecommerce sites on the planet. WoolOvers Is Fall or Winter on the horizon, and you have no idea where to shop? Hotel Tonight This is a great app to use in a pinch just in case someone needs a hotel. Soylent For those that are a bit more health conscious, this is a good product to have for your bars, drinks, powders, etc.

Typeform When it comes to setting up your business, having input is very important because it can lead you into a better position to excel. Box Box is a great way to share different files. ThredUp The trend these days is not going to a shopping mall to purchase product. Wayfair This is what you call the perfect site for your home needs. PillPack The health industry can be a very tricky thing. Google Apps From a desktop or mobile perspective, Google Apps has become one of the premium services that helps people out in their personal and professional life.

World of Warcraft Yes, an online game. Uber Uber is another good service where you can refer different drivers and riders to the program. Zulily This is another good clothing site, but the emphasis is more on family. QuesTrade Looking to make that next big step with your money such as trading or investing it in a company? Love With Food This is more of subscription box-based site that allows you to get food delivered to your home.

Tesla This premium electric car has been in the public eye for some time especially with top notch celebrities. NatureBox For those that are generally health conscious, Naturebox offers some great vegan products. Virgin Atlantic This is a quality program that really helps you get your flights together. Backcountry Do you enjoy getting peace of mind in nature? Quip The teeth are very important to keep in good shape.

Hanna Andersson This is a great site for quality clothes in the women and kids demographic. Honest A great name for a quality service to help enrich the lives of your children.