On top of that, they use quadrant charts and network maps to display results in a friendly manner. Toluna provides an automated concept testing solution, which enables launching and testing up to 12 concepts monadically. It makes possible to target specific audiences, and generate real-time reporting. There are specif modules to add: highlighter, emotional response using video, timed exposure for message apprehension and price acceptance using Van Westendorp questions.
An end-to-end platform, for all research steps: project design, consumer engagement, automated analytics, and reporting. On top of the standard ready-to-use format, you can also customize your test. It facilitates grunt work: data cleaning, formatting, restructuring, and manual analysis. It is possible to build a project from scratch as well. You can carry out statistical analysis, using cross tabulation and significance testing.
Or even use its interactive reporting tool, to filter data, create custom reports and export them to PDF or PowerPoint. Cambri is a digital tool that streamlines concept creation and testing process. It uses design thinking to define and improve concept development process. The automated concept testing platform can be used for products, services, ideas, packaging, price and communications.
It enables automated research through all innovation process, providing guidance to optimizations in each phase. Fastuna has ready-to-run automated solutions to test and evaluate ideas. These are only a description and supporting image, without further explanation.
It provides a simple set up: upload stimuli, choose target audience and launch. The questionnaire is already embedded in the tool. Each respondent evaluates 1 idea only for real context, and it allows testing up to 10 ideas in the same project.
Solutions for teams. Explore more survey types. Curiosity at Work. Help Center. Log in Sign up. Concept testing. Get started. What is concept testing? How and why to perform concept development tests. Do you recognize this brand? Would you trust this brand? Which button would make you buy? Given the number of times an ad gets shown, this can become expensive, quickly Package design can make or break product sales.
Cigarette maker Marlboro, for example, was mandated by the Australian Government to stop using its logo and typeface on its packaging. This makes the prospect of failure all the more scary. Ways to use concept testing questions. Logo testing. Website design. Ads, landing pages, and conversions. Pricing and upgrades. Name testing. Price Testing Survey Template. Package testing. Product and concept development. Top template:. Market Research — Product Survey Template Ensure a successful product launch with feedback from customers.
Visit page. Market Research — Service Survey Template Define target markets, measure brand awareness and grow your customer base. Website Feedback Survey Template Find how why users do what they do when they visit your site. Learn more about SurveyMonkey's expert solutions for concept testing. For instance, since each group is presented with all concepts, the questionnaires are relatively lengthy.
This may lead to a low completion rate, creating a non-response bias that skews the results. Respondent groups are first given an in-depth reveal of each concept to evaluate each concept in its entirety. The succeeding comparison test then enables the respondents to reveal which concept they prefer over the others. The results of the latter play a significant role in verifying the results of the sequential monadic test.
Whichever concept the participants prefer will likely have more positive feedback in the sequential nomadic test. Whether conducted via an online survey or in person, concept tests should include questions that probe the audience to discover how they feel about the idea being presented to them. The insights gained from these tests are indispensable for brands seeking to introduce products or services their target audience will be willing to buy.
Not having a clear objective for your market research is a major no-no. To prevent the test results from being skewed by biases, make sure the questions follow a consistent structure. Survey blocks are great for grouping related questions in one section.
For instance, when survey programming you can create survey blocks for each aspect or feature of the product concept. This way, respondents can focus on each area separately and then move on to the next instead of going back and forth.
This way, you generate more accurate feedback. You can choose between a five, seven, or nine-point scale that allows respondents to make choices based on how much they agree or disagree with the statement or question. Consider you are concept testing a new type of face cream. While detailed descriptions suffice, adding an image, video, or digital rendition of the product prototype will only help you convey your concept with more accuracy. Instead, you will have much better success with an image or drawing of the new design.
Demographic survey questions are integral to market research. In concept testing, demographic details help determine whether the respondents match your target audience or market. Discrepancies between the two can result in skewed results, rendering the survey ineffective in fulfilling the goal of the survey. The instruments that are used for concept testing, such as questionnaires, must be of high quality.
Measuring errors can cause unreliable results that can in turn influence the production process. That makes concept testing more challenging. Market research is essential when trying to convert a product concept into a profitable business element. It can also reveal a products strengths that can be used to make the launch more successful. Questionnaires are an important part of concept testing. There are different kinds of concept tests, which means different approaches. Some of the most commonly used methods are explained below.
In this form of concept testing, participants potential customers in the market analyse a single concept in its entirety. It is a fast, neutral, and user-friendly concept testing method that is quite easy to carry out.
The participants hear different facts about the products and the functions of the product, and then evaluate whether or not the product appeals to them.
This method offers a high response percentage because of the convenience, detailed descriptions, and feedback from the respondents. The evaluation of multiple concepts, also called multi-concept evaluation, can be compared to the evaluation of a single concept. The difference is that in this process, participants evaluate multiple concepts during a single session.
Participants fully analyse the first product and then move on to another concept. This yields results for multiple concepts during a session, which allows the company to save costs.
This can negatively impact the accuracy of the reviews. Concept selection is the third concept testing method. This form involves participants being presented with two or more concepts for them to analyse. They then choose one of the concepts with the product that is most appealing to them and explain their choice.
This method enables the company to determine which concepts are most appealing to the participants. Although details about the performance of concepts is lacking, it is a fast and easy way to determine the popularity of various concepts. In concept selection and evaluation, the participant combines these methods in order to offer feedback on a concept.
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